As the videos capture the attention -increasing the time of permanence in our page- and they are shared, they benefit the natural positioning. Individually, they are 50 times more likely to appear on the first page of Google than any other content (according to Forrester Research). A user can spend 5 minutes consuming videos on the site of a brand from his tablet (it is the device where they are most consumed) and three minutes on the smartphone.
They begin to compete with television
Surely you’ve noticed that you yourself-or many people you know-watch TV less and less to consume series and online content. Well, this perception already has figures. 42% of online video users admit that they see less television than before. Also, the prime time of both audiovisual contents coincide-from 2:30 pm to 3:30 pm and from 10:00 pm to 11:00 pm-, which predicts that this trend will end up becoming a real competition.
They do not have to be expensive
When we talk about Video Marketing, we do not necessarily refer to large audiovisual productions. Making Video Marketing is not hanging the TV spot on YouTube or making a display of it. The audiovisual pieces must be designed specifically for digital. And while a campaign video requires a professional production to carry it out, the video content of your blog or social networks can be as homemade as your users’. From uploading a product tutorial to YouTube recorded with a mobile phone -that is, with a tripod and something funny- to small funny or explanatory audiovisual pills with any of the dozens of mobile applications (Vine, Instagram, Cameo, MixBit, etc.) very easy to use and that allow editing, putting filters and adding music and texts from your smartphone.
Users and social platforms have already jumped on the car
The users are already consuming video (you upload yourself to the car or not). And social platforms know this and act accordingly. After buying Vine, at the end of January, Twitter opened the possibility to record, edit and share 30-second videos from their app.
Snapchat, for example, is reaping great success (with more than 100 million users) thanks, in large part, to its functionality of videos that self-destruct a few seconds after being seen. It even allows retransmitting live in a chat. Facebook, also aware of the importance of online video, has bought the startup QuickFire Networks, which compresses videos to reduce the consumption of data by its users.
Online video – and consequently use it for our marketing strategies – is a revolution underway that in 2018, according to forecasts, will represent 84% of Internet traffic. A revolution that connects you with your audience, speaking the same language as them, creating the content that interests them and in the format they like. You join?…